About
Independent EFTPOS advice for Australian venues.
HEFTE exists because most hospitality and retail operators are overpaying for EFTPOS, and most of them don't know it. We're here to fix that.
Our story
Built from two decades in hospitality
HEFTE was founded by Owen Rockley, a hospitality technology consultant with over 25 years of experience working inside and alongside Australia's hospitality industry.
Over the years, Owen built referral relationships with a handful of EFTPOS providers he genuinely trusted for hospitality venues. HEFTE formalises those relationships and makes them useful for any venue looking for honest guidance on payment costs.
The October 2026 RBA reforms created an obvious moment to launch. Card surcharges are going away. Every venue in Australia needs to review its EFTPOS setup. HEFTE is the resource that makes that easy.
25+
Years in Australian hospitality
15
AU providers reviewed
15
AU providers compared
60s
Quiz to find your match
What HEFTE does
- Compares EFTPOS providers honestly, including providers we don't earn commission from
- Provides a self-serve comparison and quiz that matches your venue to the right provider
- Refers businesses to the provider that best fits their venue and POS system
- Explains the RBA reforms in plain language
- Earns a referral commission when a venue switches through us. Fully disclosed.
What HEFTE doesn't do
- Accept payment from providers to improve how they're presented in our comparison
- Recommend a provider that isn't a good fit for your venue just to earn a commission
- Store your financial data or merchant account information
- Provide financial advice. We provide information and referrals only
Referral Disclosure
How HEFTE earns
HEFTE earns a referral commission from four of the providers on this site: Zeller, Zero Payments, H&L Pay, and urpay. All other providers are listed for comparison without any commercial arrangement.
Our referral commissions do not affect the accuracy or balance of the information we publish about any provider. All comparisons are independent.
For full details, see our Disclosure page.